A clear, transparent creative project process
Nine stages that take a creative project from first requirement to final delivery — with scope, usage rights and formats confirmed along the way.
Nine stages, one clear thread
Each stage sets out what you provide, what we review, what gets confirmed and why it matters.
- 01
Submit Creative Requirement
You provide
A short outline of what you need and the business goal behind it.
ClearLine reviews
The requirement, service type and whether we are the right fit.
Confirmed
Next steps and the information needed to build a brief.
Why it matters
A clear starting point avoids assumptions and wasted effort.
- 02
Clarify Business Goals
You provide
Context on your audience, message, brand and desired outcome.
ClearLine reviews
How the content should support marketing and communication.
Confirmed
The objective the creative work is designed to serve.
Why it matters
Content works best when it is tied to a defined purpose.
- 03
Build Creative Brief
You provide
Brand assets, references, product/service detail and preferences.
ClearLine reviews
Deliverables, formats, platforms, style and constraints.
Confirmed
A written creative brief and agreed project scope.
Why it matters
The brief is the shared reference everyone works from.
- 04
Plan Production
You provide
Availability, access, locations and any practical constraints.
ClearLine reviews
Schedule, locations, shot lists, permissions and requirements.
Confirmed
Dates, locations, logistics and the production plan.
Why it matters
Planning keeps production efficient and predictable.
- 05
Capture / Create Content
You provide
On-the-day support, approvals and access as agreed.
ClearLine reviews
Footage and imagery against the brief and shot list.
Confirmed
That the material needed has been captured or created.
Why it matters
Strong source material is the foundation of the final result.
- 06
Edit & Refine
You provide
Feedback within the agreed revision rounds.
ClearLine reviews
Editing, colour, audio, graphics, subtitles and formats.
Confirmed
The edit direction and any agreed changes.
Why it matters
Refinement shapes raw material into finished, on-brand content.
- 07
Review Deliverables
You provide
Consolidated review comments at the agreed review point.
ClearLine reviews
Deliverables against the brief, formats and requirements.
Confirmed
Sign-off or the remaining revisions within scope.
Why it matters
A structured review keeps changes clear and manageable.
- 08
Prepare Final Files
You provide
Final destinations, platforms and any format specifics.
ClearLine reviews
Export settings, formats, aspect ratios and file preparation.
Confirmed
Final file formats and delivery method.
Why it matters
Correctly prepared files publish reliably across platforms.
- 09
Deliver Assets
You provide
Confirmation of receipt and any usage questions.
ClearLine reviews
That delivered assets match the agreed deliverables.
Confirmed
Delivery, usage rights and final handover.
Why it matters
Clear delivery closes the project with everything in place.
What we confirm before and during a project
No surprises — the practical and commercial details are agreed openly.
Project scope
Defined and agreed before work begins, with any changes discussed.
Locations
Confirmed per project, including access and any practical constraints.
Permissions
Location, talent and other permissions confirmed separately where relevant.
Production schedule
Dates and milestones agreed so the project stays on track.
Third-party assets
Stock assets and external elements confirmed and licensed where needed.
Music & stock licensing
Music and stock licensing arranged separately where relevant.
Revision rounds
The number of revision rounds is agreed as part of the project scope.
Usage rights
Where and how final assets can be used is confirmed per project.
Delivery formats
Final formats and file types agreed before delivery.
Tell us what your brand needs to communicate.
Share your goals, platforms, timeline and project scope. We will review your requirement and confirm the right creative approach for your business.